Advertising Injury Insurance Policy Covers Trademark Claims
Capitol Indemnity Corp. v. Elston Self Serv. Wholesale Grocs., Inc., No. 04 C 6536, 2008 WL 696919 (N.D. Ill. Mar. 13, 2008) (Pallmeyer, J.).
Judge Pallmeyer held that the advertising injury claim in plaintiff Capitol Indemnity's ("CI") insurance policy required that it defend defendants the "Elston Grocery" defendants in the underlying trademark infringement, unfair competition and Illinois Deceptive Trade Practices Act ("IDTPA") claims. In the underlying litigation, Lorillard Tobacco accused Elston Grocery of selling counterfeit Newport cigarettes using Newport cigarette advertisements.
The advertising injury clause covered infringement of "copyright, title, or slogan" and "[m]isappropriation of advertising ideas." The Court held that "title" does not mean just the title of a work, but also encompasses, among other things, trademarks and names. CI, therefore, had a duty to defend Elston Grocery against Lorillard's trademark infringement claims. A duty to defend was also created by the trademark infringement claims because they accused Elston Grocery of misappropriating Lorillard's advertising ideas – its trademarks and advertisements.
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