Ashley Furniture Indus., Inc. v. Value City Furniture, Inc., No. 10 C 5413, Slip Op. (N.D. Ill. Aug. 31, 2010) (Shadur, Sen. J.).

Judge Shadur sua sponte ordered plaintiff Ashley Furniture to submit a brief memorandum citing the principal cases supporting Ashley Furniture’s trademark infringement claims based upon Value City Furniture’s "aggressive competitive advertising" including the use of Ashley Furniture’s trademark. The memorandum would help facilitate addressing the case at the Court’s initial status conference. The Court also noted that while the use of a competitor’s name in advertising was once verboten, it is now ubiquitous.