Specialty Publishing Company v. UDA Technologies, Inc., No. 1:25-cv-3873, Slip Op. (N.D. Ill. Jan. 13, 2026) (Coleman, J.).
Judge Coleman granted Defendant UDA Technologies’ Fed. R. Civ. P. 12(b)(2) motion to dismiss for lack of personal jurisdiction in this trademark infringement case involving Plaintiff Specialty Publishing’s CONSTRUCTECH’S TOP PRODUCTS mark. Although the Court found Plaintiff sufficiently alleged that Defendant purposefully availed itself of Illinois through direct evidence of Illinois-based customers, the Court concluded that Specialty Publishing’s alleged injuries did not arise out of or relate to Defendant’s forum-based activities — a critical reminder that purposeful availment alone does not necessarily establish personal jurisdiction.
Specialty Publishing, a multimedia company originally incorporated in Illinois but now headquartered in South Carolina, alleged UDA Technologies — an Alabama-based construction technology company — committed trademark infringement, Lanham Act false advertising and related Illinois claims. The claims centered on UDA Technologies’ alleged continued use of Plaintiff’s mark years after the business relationship ended in 2012, as well as fabricating a quote attributed to Plaintiff’s endorsement.
On purposeful availment, the Court sided with Specialty Publishing. Although UDA Technologies argued its Illinois contacts were minimal, Plaintiff provided direct evidence of Illinois customers and pointed to UDA Technologies’ own website featuring blog entries and customer profiles from nearly a dozen Illinois-based entities. Applying Seventh Circuit authority including Illinois v. Hemi Grp. LLC, 622 F.3d 754 (7th Cir. 2010), and Curry v. Revolution Lab’ys, LLC, 949 F.3d 385 (7th Cir. 2020), the Court concluded Specialty Publishing sufficiently alleged UDA Technologies established minimum contacts through intentional, ongoing commercial relationships with Illinois entities. The Court distinguished be2 LLC v. Ivanov, 642 F.3d 555 (7th Cir. 2011), noting that unlike in be2, where there was no evidence of interaction with Illinois residents, Plaintiff here identified specific Illinois customers with whom Defendant maintained commercial contacts.
Turning to the second prong — whether Specialty Publishing’s injuries arose out of UDA Technologies’ forum-based activities — the Court found a fatal disconnect. UDA Technologies asserted it had never sold or shipped a product bearing the TOP PRODUCTS logo, CONSTRUTECH trademark design, or a fabricated quote to Illinois. None of the accused logos or statements appeared in the profiles of Illinois-based customers identified in Specialty Publishing’s Response. Applying Advanced Tactical Ordnance Sys., LLC v. Real Action Paintball, Inc., 751 F.3d 796 (7th Cir. 2014), the Court held that mere sales to forum-state customers are insufficient to establish personal jurisdiction absent evidence that any Illinois purchaser actually saw the alleged infringing advertising prior to purchase. Because the allegedly infringing conduct — publication of false advertising and unauthorized trademark use — occurred entirely in Alabama where UDA Technologies created and maintained its website, the injury did not arise from UDA Technologies’ Illinois-directed activities.

