Societe Pour Loeuvre et la Memoire Dantoine de Saint Exupery – Succession De Saint Exupery-Dagay v. Schedule A Does, No. 25 C 579, Slip Op. (N.D. Ill. Oct. 3, 2025) (Durkin, J.).
Judge Durkin denied a Schedule A defendant’s motion to dismiss trademark claims centering on “The Little Prince,” novella rejecting arguments under Fed. Civ. P. R. 12(b)(2), 12(b)(5), and 12(b)(6), finding personal jurisdiction based upon an Illinois sale documented by plaintiff and declined to dismiss on service or fair-use grounds at the pleadings stage.
Key IP Rulings and Implications. The complaint plausibly alleged likelihood of confusion where the product listing not only referenced “the little prince” but visually emphasized the phrase in a way that could signal association. The Court treated the similarity inquiry as consumer-facing: would a buyer reasonably associate the product with the source of the registered mark? Under that standard, the Court allowed the claim to proceed notwithstanding aesthetic differences between the registered stylized mark and the listing’s text.
The Court next considered defendant’s fair use arguments, both descriptive and nominative. The Court noted that fair use defenses are fact-heavy defenses generally unsuited to Rule 12 motions, unless the complaint pleads the defense’s elements on its face. Plaintiff did not affirmatively plead the facts making a fair use case against it in this instance. Brand owners alleging misuse of famous titles and imagery (or trademarks) will be well-served to capture and preserve the listing context, including how the mark is presented and marketed to consumers.
Procedural Issues and Their Influence. The Court denied defendant’s Fed. R. Civ. P. 12(b)(2) jurisdiction challenge, crediting plaintiff’s claimed evidence of an actual sale into Illinois. That actual sale satisfied minimum-contacts requirements for specific jurisdiction.
The Court also rejected a Fed. R. Civ. P. 12(b)(5) challenge to plaintiff’s email service despite the fact that the Court previously authorized email service, and where defendant’s explanation for nonresponse amounted to internal staffing changes rather than a legal defect in service or not having received the service email.
Strategy Notes. Plaintiffs should lead with proof of an Illinois sale, preferably with purchase, shipment, and delivery documentation. Defendants seeking early dismissal should address jurisdiction with specificity and avoid relegating core arguments to reply briefs; thin jurisdictional showings—especially in the face of a documented Illinois transaction may not prevail.

