Next Tuesday, September 29, at noon central, Adrian Dayton and I are giving an ALI-ABA audio seminar titled: IP Issues in Social Media. Dayton and I will discuss the growing importance of social media for businesses and look at strategies for protecting and promoting your brands with a focus on social media sites such as Twitter. Click here to register for the program. I hope to "see" you there.
Here is more detail about the program from ALI-ABA:
This audio seminar takes a practical look at the wide world of electronic social media with a focus on protecting and leveraging intellectual property through the intelligent use of such media by both companies and their employees. What are people saying about your clients on-line? What is being said about your firm? How can you stop cybersquatters posing as your clients on Facebook, LinkedIn and Twitter? Listen to IP attorney-blogger David Donoghue and social media attorney/expert Adrian Dayton to learn how to leverage social media in a way that will not only protect your clients, but will help build their brands.
What You Will Learn
Social media is a critical element of the Internet and of every company’s marketing plan, whether or not the company affirmatively employs social media. Understand how electronic social media impacts a company’s intellectual property is important to every company—and to every practitioner, IP or otherwise. Taught by a duo of experts in the field, this one-hour audio-only program will cover:
- The importance of protecting your social media identity;
- A look at recent Twitter-squatting cases;
- How you safely invite employees to use social media (including key components of social media policies);
- How to create strategic social media policies without forfeiting the benefits;
- Why banning employee use of social media can be dangerous; and
- How to use social media in an effective way on just 15 minutes a day.
Invest just 60 minutes at your home or office to learn about current developments in electronic social media and the implications of intellectual property law (copyright, trademark and patent law) on new social media networks and the like. This teleseminar comes to you live on Tuesday, September 29th, 2009, 1:00-2:00 pm EDT, via your phone or your computer. Its format will allow for questions to be submitted to the panel via email during the program. Corresponding course material may be downloaded or viewed online, but they may not necessarily be followed during the presentation.